Askya

A Men’s and Women’s athleisure lifestyle brand designed to carry you through a tough workout or to simply lounge and hangout. Fabrications and fits are designed and engineered to give maximum comfort and movement.

Design Manager |

Managed the entire design cycle from conception to production, including the development of seasonal color, concept, fabric development, and brand strategy. Collaborated with Design Director in redefining Askya’s creative direction.

Transformed crucial Fleece Program that accounted for 60% of the Fall 19 business. Strategically giving way to an expanded product line with improved quality, resulting in best sales year over year.

Sold at Hudson’s Bay | Lord and Taylor